Reborn, MINO Craft


Art nurtured by the history of
Lake Tokai
Mino,Japan
Our activities are based on our mission to nurture the Mino ware brand in the Tono region of Gifu Prefecture, where the culture and industry of pottery has a long history dating back 1,300 years.
Mino is one of the world’s major pottery production centers, where artists, potters, trading companies, and related businesses gather.

Mino ware is also a rare industrial region, rare in the world, where artists, authors, potters, brands, machine mass production, and the trading companies and dealers who deal with them all exist in the pottery industry.
We will continue to rediscover and reinterpret the appeal of Mino ware in order to develop a new distribution network for all Mino ware.

In the Mino ware region, the entire process from raw materials (potter’s clay) to product shipment can be completed.
The history of Lake Tokai provides a rich source of materials, so much so that some of the most famous pottery production areas in Japan also use pottery clay from this region.
As a result of the growth of Mino ware’s traditions and accumulated industrial nature, a wide variety of pottery continues to be produced, both qualitatively and quantitatively, ranging from ceramic works by artists to everyday tableware such as cups and plates, tiles for building materials, and new ceramics.



Art Home Design is a company that specializes in the planning and design of pottery and other household goods,

Mino ware has produced many living national treasures.
The design of Mino ware has a depth that cannot be described simply by its surface beauty. Because Mino is the sacred land of pottery, it has inherited a high aesthetic sense for design, and the advanced techniques that make this possible are inherent in Mino ware.

The activities by up-and-coming young ceramic artists are spreading, providing a great stimulus to young people who aspire to become creators. Together with the artists who have become a new wind in the area and continue to take on challenges in the world of pottery, the possibilities of Mino ware are further expanding. Mino Ceramic Ware The people and objects related to pottery intermingle, and new winds are brought in. and people related to pottery, and new movements of pottery are always being born.






